Published: November 19, 2025, 11:07 PM
In just the first 24 hours of Daraz 11.11 – The Biggest Sale of the Year, the campaign hit extraordinary momentum, achieving over 10× growth compared to any other 2025 campaign. The new 8 PM launch on November 10 gave working professionals and families the perfect chance to shop right after work, triggering record-breaking order volumes overnight. Country’s largest e-commerce platform, Daraz turned 11.11 into a nationwide celebration with millions of products, huge discounts, and fast delivery across Bangladesh, proving once again why it remains the nation’s most awaited online shopping festival.
The first three days of shopping reveal fascinating insights into consumer priorities. Washing machines emerged as the top-selling item in electronics, followed closely by Adidas shoes in fashion, Nivea cream in beauty, Chinigura rice in FMCG, executive chairs in lifestyle, branded watches, and comforters as winter approaches. These diverse purchases reflect Bangladeshi shoppers balancing practical necessities with aspirational lifestyle upgrades.
Top-performing brands are setting the pace across categories. Abul Khair, Reckitt, Haier, and Lotto are dominating their respective segments, alongside strong performances from Unilever, Natura Care, and Bata. These brands are leveraging DarazMall`s authenticity guarantee and extensive reach to connect with customers across the nation.
Affiliate marketers are proving to be game-changers, driving over 20% of total sales. These digital entrepreneurs, from Facebook influencers to YouTube reviewers, are guiding communities through product selections and helping shoppers maximize savings, demonstrating the growing importance of trusted recommendations in Bangladesh`s e-commerce ecosystem.
A remarkable 25%+ of sales are coming from first-time buyers, marking a significant milestone in Bangladesh`s digital transformation. Thousands of Bangladeshis are experiencing online shopping for the first time during Daraz 11.11, discovering the convenience, variety, and value that e-commerce offers. This trend signals deepening e-commerce penetration beyond urban centers.
Daraz Express (DEX) made history by completing the first deliveries at 7 AM on November 11, just hours after the campaign launch. This unprecedented speed, backed by 65 hubs, 100+ collection points, and 2,500+ riders covering all 64 districts, demonstrates the operational excellence powering Bangladesh`s digital commerce future.
Over 50% of sales are being processed through bank and MFS partners, showcasing growing consumer confidence in cashless transactions. With discounts up to 20% from bKash, Nagad, and major banks, coupled with 0% EMI options, digital payments are becoming the preferred choice for Bangladeshi shoppers.
As the campaign continues until November 21, shoppers across Bangladesh still have the opportunity to participate in the year`s biggest sale. With Flash Sales up to 80% off, the innovative 1 Taka Game offering prizes including a Royal Enfield Hunter 350 and couple`s trip to Sri Lanka, and exclusive brand deals daily, Daraz 11.11 remains the shopping event that comes only once a year.
The numbers tell the story: 10X growth, 25% first-time buyers, 50%+ digital payments, 20% affiliate-driven sales, and 7 AM first delivery, Daraz 11.11 isn`t just breaking records; it`s reshaping how Bangladesh shops
