Rolex just named Priyanka Chopra Jonas as its global brand ambassador

From red carpets to runways, Priyanka Chopra Jonas’s sartorial evolution has mirrored her trajectory from Bollywood starlet to bona fide global icon, with every appearance reinforcing her status as a fashion powerhouse to watch. That trajectory has reached a new milestone: Chopra Jonas has been named a global brand ambassador and testimonee for Rolex, joining an elite roster of personalities who embody the watchmaker’s values on the world stage.

It’s a fitting endorsement for a star whose wrist game has long been as considered as her red-carpet looks—proof that her watch and jewellery choices have done just as much heavy lifting as her clothing and makeup in shaping her style identity over the years.

Tatler takes a closer look at her style evolution over the years. Chopra burst onto the scene as Miss World in 2000, sporting the popular trends of the era—frosty brown lipstick, tight-lined black eyeliner and thin eyebrows. As she transitioned into Bollywood, her look was quintessentially early 2000s, with glossy lips and shimmery eyeshadows dominating her make-up palette.

She frequently wore imperial Rajasthani jadau and polki adornments to red carpet events during those early years, showcasing her cultural roots. Kundan and polki pieces were particularly favoured, adding a touch of elegance to her Bollywood-inspired looks.As Chopra’s star rose in Bollywood, so did her fashion game. She embraced bold colours and dramatic silhouettes, often seen in stunning saris and elaborate gowns on red carpets. Her make-up evolved to include smoky eyes and nude lips, a combination that would become one of her signature looks. She began experimenting with more elaborate jewellery pieces. Statement necklaces and chandelier earrings became staples of her red-carpet appearances, often complementing her stunning saris and gowns.2015 marked a turning point in Chopra’s career with her American television debut in Quantico, which became one of the breakout freshman dramas of the 2015-16 broadcast season. This role increased her visibility in the United States, with her image appearing on billboards and buses across the country. This led to appearances at high-profile events such as the Met Gala; in 2017, she debuted at the Met Gala in a dramatic Ralph Lauren trench coat dress with an extended train (that went viral on social media), and in 2018 she wore a deep ruby-red velvet gown with a bejewelled hood by the same designer. These appearances helped establish Chopra as a fashion icon on the international stage.

Even her jewellery choices became more diverse and internationally influenced. She began favouring fine, delicate designs for everyday wear while opting for statement pieces for red-carpet events.In 2021, Chopra was appointed by Bulgari as a global ambassador of the brand—a relationship that continues to this day with Chopra wearing a stunning Bulgari necklace at the Ambani wedding.

Chopra also continues to impress with her Met Gala statements—in 2023, she stunned in a black strapless Valentino gown with a black-and-white voluminous cape that paid tribute to Karl Lagerfeld’s signature colour palette. In  2019, she wore an extravagant Dior Couture gown that took 1500 hours to make.

When she’s not dazzling on red carpets, Chopra’s off-duty style is equally noteworthy. She often opts for a smidge of kohl on the eyes, a nude or brown lip, and effortless sun-lit waves—a look that has become her signature casual style.

But she is equally adept at pulling off a bold piece of high jewellery—at a recent Bulgari event, she turned heads in a 200-carat diamond choker valued at US$43 million. In 2026, Chopra Jonas was named a global brand ambassador and testimonee for Rolex, a partnership that marks the next chapter in her long-running affinity for fine watches, often spotted on her wrist at premieres, press tours and off-duty appearances alike.

The role places her alongside an elite roster of personalities chosen to represent the brand’s heritage of precision and excellence on the global stage—a fitting match for an actor-producer whose own career has been defined by discipline as much as headline-grabbing moments. It’s the latest marker of her growing stature as both a style icon and a serious cultural force, one whose wrist now carries as much weight as her red-carpet wardrobe.